Wednesday 5 June 2013

A Contrast Between Touch Screens or Membrane Switches

With the developments taking place in the field of technology at lightening fast speeds, one thing that has drastically changed is the user interface. The ‘not so durable’ toggle switches used in earlier times have been replaced by user friendly supplements. The most popular ones among the human machine interface being used these days are touch screens and membrane switches.
                                               

Touch screens
This kind of interface first arrived in electronic devices such as mobile phones tablets and ATM machines. For those who are not aware of it, a touch screen is like a control panel that provides all or most of the options available with the device. The desired option can be selected with the touch of a finger or a pointing device. This is possible with the help of an LCD that lies behind the control panel. The devices using a touch screen are highly customizable and extremely user friendly.

Membrane switches
A membrane switch is another type of user interface which is basically a printed piece of plastic with circuits buried inside in the form of layers. These are easy to mount over any kind of surface – flexible or rigid. These are being used for over 25 years now and can be easily seen on electronic devices like washing machines, coffee makers, microwaves, remote controls, air conditioners and a lot more. 



A contrast between the two technologies
While the membrane switches are already a low cost commodity, the prices of touch screens are also falling at a high speed. Touch screen are also expected to come in a thinner and bendable form very soon. However, these have a drawback associated with them that is the absence of a tactile response which is there in the membrane switches. Both of the technologies have their own pros and cons as well as applications where these can be used.   

Friday 10 May 2013

How to improve your product outlook and carry out branding at the same time

Different minds will have different ideas for a logo design but it is you, the company owner, who is going to finalize the design. So you should also be aware of the basic aspects of logo designing and the common mistakes that these designers do and the owner pays for.

The brand name and the logo of your company is how your customers will recognize you. So it is a very important aspect of your business image. The outlook of the product is another important factor. The product should be presented in a striking manner to make a good first impression on the customer. Thus, it is important to contact a graphic design company that can design a unique logo and packaging for your product.

Graphic resin badges are something that can do the task of branding as well as enhancing the product outlook at the same time. You can place a graphic badge over the chassis of the product that displays your brand name or logo. These types of badges are made from a flexible transparent material and can be placed very conveniently on the body of the product. These can be used on products such as electronic equipments, leather bags, automobiles and any kind of surface that can hold them. These can take any shape, color and design so are a common choice among the producers.

These have a three dimensional shape and that is why these stand out in the crowd of simple labels. The best thing is that these remain intact for longer and some of them stay on the product body even when the product is discarded.

Using such labels and badges is a good way of product-branding as these are quite eye catching and durable. These items like flexible membranes and embossed resins can be designed in shapes and colors that are quite striking and noticeable for the onlookers.